Overview
A multi-page campaign for Grant Thornton UK exploring how finance leaders navigate four stages of digital maturity, from defending against threats through to building a culture of innovation. I created the hero animation that anchors the campaign and worked with the Marketing and Web teams to ensure four subsequent insight pages felt visually consistent with the overall look and feel.
The campaign spanned multiple pages and teams, so keeping everything cohesive required close collaboration and clear communication throughout. I also contributed to the animation script itself, advising on what would translate well into motion rather than just following a brief verbatim. Midway through production I had to hand the animation off to a junior designer, so well-organised files, clear naming conventions, and thorough handover notes were just as important as the design work itself.
The hero animation sets the visual tone for the whole campaign, with the subsequent pages and social assets picking up the same design language to create a consistent experience as readers move through the series.
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